Welcome To The Kenya Theatre Awards Brand
If you are here, it means you have an interest in using our brand. While we allow free non-commercial usage of the KTA brand for awards promotion and communication, we like to be clear on the allowed usage as stipulated below.
You Are Now A KTA Brand Steward
By placing our brand alongside your own, you get to shape what people say, feel and think about us. That means your actions, however small, have a collective contribution towards how our audiences see, interact, experience and feel about us. It is your duty as a brand steward to protect our brand image at all times.
Accepted Usage
Spacing
Allow enough space around the logo when used alongside other objects.
Coloured Backgrounds
Ensure optimal contrast against coloured backgrounds. Use full-colour logo for bright backgrounds and white logo for colour backgrounds.
Image Backgrounds
Ensure optimal contrast against image backgrounds. Use full-colour logo for bright and plain backgrounds, white logo for dark and plain backgrounds. For any image with both light and dark shades, use the logo with an enclosing white background.
Logo Formats
.png
OUTSTANDING FEATURE: Transparent background image.
USAGE: Text documents with a background colour/images that require transparency. Refer to background guidelines.
.jpeg
OUTSTANDING FEATURE: Permanent white background image.
USAGE: Text documents with or without a background colour/images that do not require transparency. Refer to background guidelines.
OUTSTANDING FEATURE: Editable vector
USAGE: Design and manipulation by a skilled designer in need of a vector file. Refer to logo usage guidelines.
.svg
OUTSTANDING FEATURE: Editable scalable vector graphic
USAGE: Design and manipulation by a skilled designer in need of a vector file. Refer to logo usage guidelines.
